CopyWriting

·

Editing

Something like this,
but not this

·

Translation

creation

  • The word perception
  • The word influences
  • The word language
  • The word "influences" is written in black, lowercase serif font on a light gray background.
  • The word "Perception" is written in large, black serif font on a light gray background.
  • The word "Perception" is written in large, black serif font on a light gray background.
  • The word "influences" is written in a large, elegant serif font with black letters on a light gray background.
  • The word "Language" is written in large, bold, black serif font on a light gray background.
  • The word "Language" is written in large, bold, black serif font on a light gray background.
  • The word "influences" is centered in lowercase letters, written in a thin, elegant serif font on a light gray background.
  • The word "Perception" is written in large, black serif font on a light gray background.

I work at the intersection of language and brand.
As a copywriter, editor and translator for international brands, I shape communication that must resonate across cultures while remaining faithful to identity.

My approach is rooted in a literary sensitivity to tone, rhythm and nuance combined with an understanding of brand positioning and market context.

Because in global communication, meaning is never only linguistic, it is cultural, aesthetic and strategic. This perspective informs my work across a portfolio of brands, Where translation becomes transcreation and adaptation becomes —-

Read this
  • The image shows the words "ISSEY MIYAKE" in black, uppercase, serif font centered on a plain white background.
  • The image displays the text "ZADIG & VOLTAIRE" in bold, uppercase black letters on a light gray background.
  • Clé de Peau Beauté logo featuring elegant black serif text and a stylized heart-shaped emblem above the brand name on a light background.
  • The words "Serge Lutens" are written in a tall, bold, geometric, black font on a white background.
  • Minimalist black line drawing of an elephant above the text “DRUNK ELEPHANT™”, with “ESTD” on the left and “2012” on the right, all on a light gray background.
  • Black lowercase text reads "narciso rodriguez" on a white background.
  • The NARS logo, featuring the brand name "NARS" in a modern, artistic black font with overlapping and elongated letters on a white background.
  • The word "SLEIGHTHOUSE" is arranged in a circular pattern with each letter spaced evenly, forming a ring on a light gray background.
  • Black Shiseido logo with stylized text. “SHISEIDO” is written in large font above smaller text that reads “GINZA TOKYO,” all on a light background.
  • Logo with the text "chic&basic® hotels" in bold, black lowercase letters on a light gray background.
  • Black and white logo for Van Der Spek Leather Goods, featuring a circular emblem with an "S" shape, the text "Est. 1926," and "VAN DER SPEK LEATHER GOODS" written below.
  • The image displays the words "SIGHT" in large, thin capital letters, with "MANAGEMENT STUDIO" written below in smaller, spaced-out letters against a light background.

Some ideas insist.
They return. They linger.
If you have words waiting to be shaped, I’m listening.

irene@theeditorialista.com